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https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/bd8fc01a-c531-48b7-806e-5a0d2106850c/Screen+Shot+2020-07-28+at+8.51.50+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/524c8f03-c6c3-4d9c-abf6-a9babb13b275/Screen+Shot+2020-07-28+at+8.55.59+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/ef77fc94-afe7-4d69-9d0d-aaf441a52b23/INSIDE.jpg PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/c0492482-7d8c-40c1-b1b6-ae1f7df8e4db/HOOPS.jpg PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/8c8f5681-14ea-4bd9-a371-9e5476f4dcfe/IMG_1267-1_MOV_AdobeExpress.gif PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/41ea38fc-1ab0-4f35-a96a-964c5ece7485/Screen%2BShot%2B2020-02-14%2Bat%2B2.47.29%2BPM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/a1a49586-1e99-4391-b384-e11845ed8c6f/Screen+Shot+2019-12-19+at+1.56.21+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/a9a91594-d340-44b2-b272-fb8e53a595bd/Screen+Shot+2020-02-14+at+4.15.43+PM.jpg PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/e29e756d-6ced-4fe6-94dc-6c1cb03abe1f/Screen+Shot+2021-06-15+at+2.03.29+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/f75853bf-0f0d-496d-abf8-208902e48931/Screen+Shot+2021-02-15+at+1.51.27+PM.jpg PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/08246383-b4ca-4087-b482-c97c395e6581/Screen+Shot+2021-06-15+at+2.03.02+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/e38cd4ac-fe68-439e-a026-32fb04b22035/Screen+Shot+2021-06-15+at+2.03.19+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/36b9a748-0a1e-4377-8ce6-6eeb80e1de93/Screen+Shot+2021-06-15+at+2.07.27+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/199cd888-e20f-4760-84c9-6d168b20f453/Screen+Shot+2021-06-15+at+2.08.13+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/31d12d08-b3b6-4269-9928-5879703674a5/Screen+Shot+2021-06-15+at+2.08.19+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/6c3b62bb-98fd-4d0c-83a5-065b5610b2f1/Screen+Shot+2021-06-15+at+1.53.47+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/4dc45326-655b-45bb-9dc6-cbff0857f270/Screen+Shot+2021-06-15+at+1.53.41+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/d184b2e7-a944-4314-a3e3-9cc2676b01ef/Screen+Shot+2021-06-15+at+1.55.56+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/769d4a95-22ae-41d5-99ca-b978511fc19e/Screen%2BShot%2B2021-06-15%2Bat%2B1.44.30%2BPM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/9d0c5b08-b9c3-440b-b74f-42be5d46e065/Screen%2BShot%2B2021-06-15%2Bat%2B1.45.08%2BPM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/4cb9ee10-7963-41ad-b44c-3eb946e501f6/Screen+Shot+2021-06-15+at+1.48.04+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/c9be6813-d49f-4a2c-a1ad-6345c457e492/Screen%2BShot%2B2020-01-20%2Bat%2B8.43.09%2BPM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/4f07671e-07b8-4a6f-876e-bad12885d1ca/Screen%2BShot%2B2020-02-14%2Bat%2B3.31.45%2BPM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/de532b85-139f-41fd-acd0-daa03719729d/Screen+Shot+2020-07-28+at+8.42.14+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/035260a4-4cbc-458c-a18b-30c695aa703c/Screen+Shot+2020-07-28+at+8.42.27+PM.png PORTFOLIO - BAGS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.feliciacantu.com/portfolio/brandidentity monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/04e57587-d833-4253-94a9-f6a4c04d7b81/Screen+Shot+2024-06-27+at+2.59.13+PM.png PORTFOLIO - BRANDING - Make it stand out The sun graphic was initially used to omit a fun light and bright attitude within the company, but the original sun was too heavy in contrast to snack shop to relay the initial intention. Snack shop’s tight kerning felt too intricate and light weight considering it’s placement. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/054a5ff9-eafe-4543-a870-5020287d136e/Screen+Shot+2024-06-27+at+2.59.06+PM.png PORTFOLIO - BRANDING - Make it stand out The updated version addressed the conflicting weight issues and messaging but opening up the sun, and adding a typeface weight that addressed the imbalance and better matched the updated sun. Due to the weight of the descender of the g in goodies, and the left justified sun it was imperative to stretch snack shop to distribute the weight. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/ce3038c4-e654-4fdb-9a6f-1d8bfd10461e/Screen+Shot+2024-06-27+at+3.27.35+PM.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/3a4e0dd5-a29b-4db4-bfa6-701a39204879/Screen+Shot+2024-06-27+at+3.29.44+PM.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/d963892d-fb03-457e-9160-f81b9b7a9d24/Screen+Shot+2024-06-27+at+3.34.47+PM.png PORTFOLIO - BRANDING - Make it stand out FLAVOR ICONS https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/dd1e6c3a-4c0f-4b9d-ad64-1c5dce510771/Screen+Shot+2024-06-27+at+3.50.23+PM.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/1d66f996-51a0-49e8-ade9-37844cb10071/Screen+Shot+2024-06-27+at+3.54.23+PM.png PORTFOLIO - BRANDING - Make it stand out CORE COLORS https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/87d9aa36-e07e-45cc-9a7a-f72c4dd6bc6d/Screen+Shot+2024-06-27+at+3.55.04+PM.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/323bc707-8d87-4fd4-b950-9dfd1b017444/logos_barnes_morgan.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/59b0bcc4-315b-40ba-b715-dca622931600/concept_barnes_morgan.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/2f29d51b-5c0c-42f4-ba52-d13ebe900e53/logos_alkemiccolor.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/d93c1d8a-4c43-4f76-a4ce-4fdc39c6f2cb/concept_alkemiccolor.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/6e27532c-a897-4877-8e92-b8585bb63d95/Screen+Shot+2024-09-12+at+5.38.07+PM.png PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/36361ca7-7398-4394-b911-4d962acc7d83/wunderbe.jpg PORTFOLIO - BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.feliciacantu.com/portfolio/apparel monthly 0.5 2024-08-23 https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/0a90c6ed-a242-4a3d-8c77-bc4667ede4ac/Screen+Shot+2022-10-10+at+11.10.41+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/3970275f-90bd-40c1-8ea5-bbe38456e4d1/Screen+Shot+2022-10-10+at+11.10.05+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/a420f4f3-d601-47bc-98f0-494a1f8abeff/Screen+Shot+2022-10-10+at+11.04.03+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/e27972b0-9721-4875-b8e9-578ad960aa45/Screen+Shot+2024-09-09+at+10.16.34+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/4d2e2351-2dd5-4ea1-b61e-f6cc68ad5171/Screen+Shot+2024-06-26+at+1.17.02+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/07459198-d6e5-4c13-930d-ed0e1c4e1f95/Screen+Shot+2024-06-26+at+1.17.08+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/a0d4f0e2-b556-4a81-9841-4a2cb7745cc9/Screen+Shot+2024-06-26+at+1.16.54+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/9234850d-39ad-488d-ac3c-f844bc997573/Screen+Shot+2024-06-28+at+7.21.53+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/37a69937-2c06-453d-a846-c9e2911387f2/Screen+Shot+2024-06-26+at+1.04.46+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/92b78074-e61f-48e6-8256-0fbd35dd8516/Screen+Shot+2024-06-26+at+1.05.11+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/a53730e5-218d-4098-9266-a34dc464fd9d/Screen+Shot+2024-06-26+at+1.08.43+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/bef05a0c-db74-4ebb-8360-cd58c62e97ab/Screen+Shot+2024-06-28+at+7.18.37+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/9342cf7e-6313-4dda-bd35-9e9d9328cd58/Screen+Shot+2024-06-26+at+1.30.54+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/4279e430-fb95-42ab-9982-ebe57ac79ac1/Screen+Shot+2024-06-26+at+12.29.28+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/0c7752ae-064c-4faf-b6e1-fd95ee3f1c5f/Screen+Shot+2024-06-26+at+12.29.51+AM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/8a20b50c-aed0-4797-aa7c-6cd27b9ce328/Screen+Shot+2024-06-28+at+7.27.12+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/1c8571a7-3eb3-4c5a-82c3-7cb98292ffce/Screen+Shot+2024-06-28+at+1.27.02+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/b039653a-19fb-4cce-9928-81a80e087364/Untitled-7-02.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/966c4570-d853-4cdc-90bc-86082ec6f362/Untitled-7-05.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/590115f5-0ee9-4d64-821d-600e550dc38f/Screen+Shot+2024-06-28+at+1.29.51+PM.png PORTFOLIO - APPAREL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61aacad02490d0053fd99345/d55b7ef3-705d-4679-8aae-0ffbeb2aaa6e/Untitled-7-03.png PORTFOLIO - 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