Kroger, one of the largest grocery retailers in the U.S., expanded into lifestyle and apparel under the creative direction of Canada’s Dragon’s Den Joe Mimran. Known for its deep roots in everyday family life, the brand’s entry into kids’ graphic apparel offered a unique opportunity to blend storytelling with mass retail design. This fast-paced environment sharpened my illustration skills and pushed creative execution at scale. Playful, accessible graphics were key to connecting with a broad audience while supporting the brand’s evolving identity.
APPAREL
BOYS TODDLER AND KIDS APPAREL
The designs centered on seasonal themes—such as nautical, astronomy, and play—offered at an affordable price point. My work primarily focused on Toddler, Kids, and Teen Boys apparel, including everyday wear, sportswear, pajamas, and seasonal pieces. Designs incorporated kid-focused applications such as flocking, embroidery, puff/ HD screenprint, and patches, often using a variety of specialty threads.
