Kroger, one of the largest grocery retailers in the U.S., expanded into lifestyle and apparel under the creative direction of Canada’s Dragon’s Den Joe Mimran. Known for its deep roots in everyday family life, the brand’s entry into kids’ graphic apparel offered a unique opportunity to blend storytelling with mass retail design. This fast-paced environment sharpened my illustration skills and pushed creative execution at scale. Playful, accessible graphics were key to connecting with a broad audience while supporting the brand’s evolving identity.