Dutch Bros, known for its energetic culture and loyal community, brings a trend-forward approach to employee apparel. Their seasonal drops often lean more fashion than uniform—built around bold themes with the logo worked in playfully. Designing for them means staying ahead of trends while keeping things fun, wearable, and hype-worthy. It's an opportunity to merge streetwear sensibilities with brand spirit in unexpected ways.
APPAREL
SCREENPRINT
Crossing eight seasons of employee apparel, I worked within limited photographic resources, relying on illustration to bring concepts to life. Seasonal color palettes and the Dutch Bros brand guide provided the foundation, while the brand’s signature phrases and verbiage were integrated to create bold, energetic, and on-brand designs.
The screen-printed graphics leaned into a trippy blend of 70’s, 80’s, and 90’s aesthetics, reimagined through a trend-forward lens. Each piece balanced nostalgic visual cues with fresh, modern execution—resulting in apparel that not only aligned with the brand’s playful personality but also kept designs feeling current and engaging for the Dutch Bros team.
Photo credit Leah Wankum
PLACED REPEAT PRINTS AND CUT AND SEW
Designed apparel graphics integrating repeat placed artwork with cut-and-sew construction, woven labels and patches to create bold color blocking, pattern play, and graphic interaction. Combined precise placement with dynamic compositions to elevate each piece’s visual impact while maintaining a cohesive collection aesthetic.
HEADWEAR
EMPLOYEE APPAREL OFFERING
Designed as a summer staple, the Dutch Bros bucket hat collection embraced the seasonal theme of video games, merging playful nostalgia with brand-forward energy. Each hat was built around seasonal color palettes and the Dutch Bros brand guide, ensuring the designs stayed cohesive while still feeling fresh and unique to the collection.
The graphics leaned into pixel art, bold iconography, and nods to classic arcade culture—reinterpreted through the brand’s vibrant, high-energy style. Balancing illustration with pattern play, the collection delivered hats that felt both collectible and wearable, tapping into the joy and familiarity of gaming while staying unmistakably Dutch Bros.
