Owala is a cult favorite drinkware brand known for its patented FreeSip bottle and a bold, playful design identity that has made it a staple for Gen Z. I was brought in to support campaign design and PR packaging around a product launch.
JUMP TO: CAMPAIGNS | PACKAGING
PR PACKAGING
The PR package was developed to launch Owala’s new foldable compactable tote bag, designed for the campaign’s beach theme. I designed the full box graphics, a Mylar bag, and a graphic instruction poster, creating a cohesive unboxing experience that introduced the new product while staying consistent with the Birthday Bash campaign visual language.
BIRTHDAY BASH VISUAL CENTER
The Birthday Bash campaign centered on a beach themed celebration tied to the launch of new limited edition bottle colorways and bag launch. I developed the visual center and designed layouts for social media marketing and out of home placements. From verbiage creation to building assets that worked within Owala’s existing brand identity while incorporating a suite of beach inspired iconography that played directly into the new product palette the visual center can be seen across the campaign.
