EMPLOYEE APPAREL
Crossing eight seasons of employee apparel, I worked within limited photographic resources, relying on illustration and patterns to bring concepts to life. Seasonal color palettes and the Dutch Bros brand guide provided the foundation, while the brand’s signature phrases and verbiage were integrated to create bold, energetic, and on-brand designs.
The screenprinted graphics lean into a trippy blend of 70’s, 80’s, and 90’s aesthetics, reimagined through a trend-forward lens.
Photo credit Leah Wankum
REPEAT PRINTS & CUT N’ SEW
Designed apparel graphics integrating repeat placed artwork with cut-and-sew construction, woven labels and patches to create bold color blocking, pattern play, and graphic interaction. Combined precise placement with dynamic compositions to elevate each piece’s visual impact while maintaining a cohesive collection aesthetic.
HEADWEAR
Designed as a summer staple, the Dutch Bros bucket hat collection embraced the seasonal theme of video games, merging playful nostalgia with brand-forward energy. Each hat was built around seasonal color palettes and the Dutch Bros brand guide, ensuring the designs stayed cohesive while still feeling fresh and unique to the collection.
The graphics leaned into pixel art, bold iconography, and nods to classic arcade culture reinterpreted through the brand’s vibrant, high-energy style. Balancing illustration with pattern play, the collection delivered hats that felt both collectible and wearable, tapping into the joy and familiarity of gaming while staying unmistakably Dutch Bros.
