Selected from an open call for designers, I was chosen to lead the Holiday 2025 campaign for My People's Market, Portland's celebrated multicultural marketplace organized by Prosper Portland and Travel Portland. One designer is chosen each year to develop the full campaign within a set budget.
JUMP TO: BRAND CAMPAIGN | PRINT AND DIGITAL | MERCH
HOLIDAY CAMPAIGN
Commissioned for the Holiday 2025 My People's Market, I developed the full campaign concept and visual identity around the theme of care. The brief called for a holiday but not holiday specific campaign that was family friendly, colorful, kid friendly, Portland specific, and market found items all centered around the act of caring for self, others, and community. The result was the Caring Quilt.
PRINT AND DIGITAL
The campaign rolled out across three touchpoints over three weeks, spanning IG Mural, bus advertisements, billboards, newspaper ads, postcards, posters, a-frame signage, digital GIFs, and social media stickers. Each format was adapted from the core campaign graphic, requiring extensive reformatting to maintain visual consistency across every application.
MERCH
A small merch collection was developed to extend the campaign's core imagery and theme of care into tangible keepsakes, including an enamel pin, stickers, and a long sleeve tee, all rooted in the Caring Quilt visual language.
